What do Search Engines Know About my Website?

Date: September 2008

What do Search Engines Know About my Website?

Your prospective customers probably vet possible suppliers by checking out their website so a strong search engine presence is vital if you want to be found...

Is my site indexed?

A search engine "indexes" a website when it visits the site and builds a list of its pages. The process is often known as "crawling" or "spidering". Check if your site is indexed by entering "site:" in the search box, followed by your website address.

The results summary tells you how many pages of your site are known to the search engine:

How well has my site been indexed?

Now look through the details of each indexed page. The title (main link in blue) and the summary reveal what the search engine knows about your site. Ideally, these details should be descriptive and highlight succinctly what your business offers:

If your company name is repeated in every title, or you see "Untitled Document" for some titles, or the summary is largely uninformative, your site is suffering from a weak search engine presence.

Jeremy Flight

Opening quoteI've worked in the web design industry since 1999, when I founded my own start-up business. In the time since, I've helped many private businesses and public sector organisations with complex website projects. As the technical lead at Rubiqa, I'm the primary contributor to our software products and I'm involved with projects relating to website design, eCommerce, software development and mobile apps.

Away from work, I play golf at Erewash Valley Golf Club, where I'm also the Marketing Chairman, and, despite everything, I follow England and Somerset cricket teams.Closing quote

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