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How much do I need to spend on marketing?

1

Lifetime customer value

How much does your average customer spend with you?

2

Customer acquisition

What proportion of the amount above are you willing to spend to acquire that customer?

3

Conversion rate

How many leads do you convert?

1 in or 100%

Your target cost per lead is
???

4

New customers

How many new customers do you want each month?

You should allocate
???
per month on advertising and marketing

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