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Beyond the code: critical factors for UK SMEs when hiring a bespoke software developer

23rd April 2025

6-minutes read

Off-the-shelf software solutions often fail to address the challenges faced by small businesses and business owners often turn to bespoke software development to gain a competitive edge. How do you choose the right software developer when the decision is fraught with complexity that extends beyond technical considerations?

Understanding your business requirements first

Before approaching potential developers, it's essential to have a clear understanding of what problem you're trying to solve. Many business owners make the mistake of rushing into development conversations without properly defining their objectives.

This lack of preparation often leads to significant time and money invested in systems that only partially meet business needs. Begin by documenting your current processes, pain points and desired outcomes. Involve key stakeholders from different departments to ensure all perspectives are considered. This preparation not only helps you select the right developer but also reduces scope creep and budget overruns during the development process.

Technical expertise versus industry knowledge

While coding proficiency is undoubtedly important, industry-specific knowledge can be equally valuable. Developers who understand your sector's regulations, typical workflows and common challenges can anticipate problems before they arise.

For example, a developer with experience in healthcare applications will understand NHS data protection requirements and interoperability standards that might be unfamiliar to developers from other backgrounds. Similarly, developers who have worked with logistics companies will grasp the complexities of inventory management and supply chain integration.

Ask potential developers about their experience in your industry. Request case studies or references from similar businesses. The ideal partner combines technical skill with relevant industry insight.

Communication style and client education approach

Software development is an iterative process requiring ongoing communication. The developer's ability to translate technical concepts into business language will significantly impact project success.

Many projects fail not because of technical shortcomings but due to communication barriers between technical teams and business stakeholders. When developers speak exclusively in jargon, business owners cannot make informed decisions about their investments.

Evaluate prospective developers' communication skills during initial consultations. Do they ask insightful questions about your business? Can they explain technical concepts clearly? Are they patient with your questions? These interactions provide valuable insight into what working with them will be like during a months-long development process.

Project management methodology

Different developers employ different project management approaches, from traditional waterfall methods to agile frameworks. Understanding these methodologies and selecting one that aligns with your business culture is crucial.

Agile development, with its emphasis on flexibility and iterative progress, works well for projects where requirements might evolve. However, it requires regular client involvement and feedback. Waterfall approaches provide more predictability in timing and budgeting but allow less flexibility once development begins.

Discuss the developer's preferred methodology and ensure it matches your expectations and capacity for involvement. Be wary of developers who cannot clearly articulate their project management approach or who are unwilling to adapt to your organisation's needs.

Realistic pricing and budget transparency

Cost considerations inevitably influence decision-making for SMEs. However, focusing solely on the lowest bid often leads to disappointment and hidden costs.

It's common to discover that the cheapest initial quote becomes the most expensive option in the long run. Many low-cost proposals exclude critical elements such as testing, deployment, training, and ongoing support – all essential components of a successful software implementation.

Reputable developers provide transparent pricing that accounts for all project phases. They should be able to explain what factors might cause costs to increase and how change requests are handled. While fixed-price contracts offer budget certainty, they might limit flexibility if requirements change. Time-and-materials arrangements provide more flexibility but require careful monitoring.

Ask potential developers to break down their quotes into specific deliverables and phases. Discuss payment structures and milestones. Understanding the financial commitment fully helps avoid unpleasant surprises later.

Post-development support and maintenance plans

Software development doesn't end at launch. Your business will likely need ongoing support, bug fixes and eventually updates or new features. Understanding the developer's approach to post-launch support is essential for long-term success.

Questions to ask include:

  • What kind of warranty period is offered for fixing bugs discovered after launch?
  • What is the response time for critical issues?
  • How are support requests handled and prioritised?
  • What ongoing maintenance packages are available and what do they include?
  • How are future enhancements and updates priced?

The answers to these questions will help you understand the total cost of ownership beyond initial development.

Intellectual property and code ownership

Many SME owners are surprised to learn that paying for software development doesn't automatically guarantee full ownership of the code. Some developers retain certain rights or use proprietary frameworks that limit your ability to modify the software independently in future.

Best practice for most businesses is to ensure contracts explicitly address intellectual property rights. Generally, you should seek full ownership of custom code developed specifically for your project, including the right to modify it or hire different developers in future.

Also discuss source code access and documentation. Without proper documentation, your business might remain dependent on the original developer regardless of formal ownership arrangements.

Security practices and data protection compliance

For UK businesses, compliance with the UK GDPR and Data Protection Act 2018 is non-negotiable. Your software developer plays a crucial role in ensuring your application meets these requirements.

Evaluate the developer's security practices, including:

  • How they handle sensitive business and customer data during development
  • Their approach to building security into applications from the ground up
  • Their knowledge of compliance requirements specific to your industry
  • Their process for security testing before deployment

Reputable developers should be willing to sign data processing agreements and explain their security protocols in detail.

Cultural fit and long-term relationship potential

Finally, consider the less tangible but equally important factor of cultural alignment. Software development is rarely a one-off transaction; it typically evolves into an ongoing relationship as your business grows and your software needs evolve.

Meet the actual team members who will work on your project, not just the sales representatives. Consider whether their working style and values align with your company culture. A developer who understands your business vision can become a valuable technology partner rather than just a service provider.

Selecting the right developer for your bespoke software project requires looking beyond technical capabilities to evaluate factors that will ultimately determine project success. By thoroughly assessing communication style, industry knowledge, project management approaches and support offerings, UK SMEs can find development partners who deliver not just functional code, but business solutions that drive growth and efficiency.

Take the time to conduct proper due diligence. Request detailed proposals, check references, and perhaps start with a small pilot project before committing to a larger development effort. The right development partnership can transform your business operations and create lasting competitive advantage in an increasingly digital marketplace.

Not sure where to start with your software development project? Contact Jeremy on 01332 331332

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Jeremy Flight

Jeremy Flight

Technical Director

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