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How to promote your mobile app listing in the app store

27th March 2024

6-minutes read

Getting your mobile app noticed in a crowded app store, whether that’s with Apple or Google, is challenging. With millions of apps vying for attention, a well-crafted listing is crucial if you want to stand out from the crowd and attract users. Here are some effective strategies for promoting your mobile app listing.

Optimise your app title and keywords

One of the most important aspects of promoting your app listing is optimising your app’s title and keywords as this improve its search visibility.

App title

Choose a clear, concise and descriptive title that reflects your app's main purpose and features. Ensure it is memorable and relevant to your target audience to increase click-through rates and downloads.


Conduct keyword research to identify relevant and high-volume keywords related to your app's category, features and target audience. If you can, incorporate these keywords naturally into your app’s title and description to help you attract more users.

Create an engaging app icon and app screenshots

An eye-catching icon and high-quality screenshots help convey the value of your app.

App icon

Design a visually appealing and recognisable icon that stands out and represents your brand identity. (And remember: don't add the curved corners to your iOS app icon as Apple does this for you when you upload your app!)


Showcase your app's features, user interface and user experience by presenting attractive screenshots. More than anything else, this highlight to your prospective users the app's benefits and gives them a compelling reason to download your app.

Screenshots are no longer just static screenshots taken from your app: these days, you can be more creative in how your depict different screens from your app. Putting effort into producing a stylish set of screenshots will get you more attention from your target audience.

Write a compelling app description

A well-written and informative app description helps to convince potential users to download your app as it provides them with valuable information about your app's features, benefits and unique selling points.

Clear and concise content

Write clear, concise and engaging content that effectively communicates your app's value proposition, features and benefits to potential users.

Call-to-action (CTA)

Include a strong and compelling call-to-action to encourage users to download the app, such as "Start Now" or "Try for Free".

Encourage positive reviews and ratings

Positive reviews and high ratings are crucial to build trust and credibility with potential users and improve your app's visibility and rankings.

Encourage users to leave reviews

Encourage satisfied users to leave positive reviews and ratings in the App Store by implementing in-app prompts, offering incentives or providing a seamless and enjoyable user experience to motivate users to share their feedback and support your app.

Respond to user reviews

Monitor and respond to user reviews and feedback in a timely and professional manner to show users that you value their opinions and are committed to providing excellent customer support and improving your app.

Optimise your app store listing

Implement an on-going strategy to optimise your app listing to improve search visibility, rankings and conversions.


Localise your app listing by translating the app's title, description, and keywords into different languages to reach a global audience and increase downloads in international markets.

Regular updates

Regularly update your app with new features, improvements and bug fixes to maintain a high rating, improve user satisfaction and demonstrate your commitment to providing an ever-improving service.

Use social media and digital marketing

Promoting your app listing through social media can significantly increase visibility, reach and downloads.

Social media promotion

Share engaging content, updates and promotional offers related to your app on platforms such as Facebook, X, Instagram and LinkedIn to create awareness, generate interest and encourage downloads.

Email marketing campaigns

Implement an email marketing campaign to promote your app to your existing customers, subscribers and prospects. Provide them with valuable information about your app's features and benefits as well as instructions on how to download and install your app.


You could partner with relevant influencers in your industry to promote your app, create engaging content and reach their followers, which will help to increase visibility, credibility and downloads of your app.

Promoting your mobile app’s listing in an app store requires planning, execution and effort. Like any marketing campaign, you should apply changes, monitor results, analyse outcomes and refine your approach.

The ideas above will help you to plan your own strategy so that you can promote your mobile app listing and boost the visibility, reach and engagement with your business app.

Contact Jeremy on 01332 331332 with questions about your mobile app project

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Jeremy Flight

Jeremy Flight

Technical Director

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