What is an SSL Certificate?
An SSL certificate is a digital security measure that encrypts information sent between your website and its visitors. While these certificates were traditionally only used for eCommerce sites or websites with a login facility, they've now become standard for all professional websites.
Three compelling reasons to install an SSL certificate
Browser warnings affect customer trust
Since 2018, Google Chrome has displayed a "Not secure" warning for websites without SSL certificates. For UK businesses, this can be particularly damaging to customer confidence. When potential customers visit your website and see this warning, they may question your business's legitimacy and professionalism, potentially choosing to visit a competitor instead.
GDPR compliance and data protection
As a UK business owner, you're legally required to comply with GDPR legislation. If your website collects any personal information - even through a simple contact form - you need to ensure this data is properly protected. An SSL certificate helps demonstrate your commitment to data protection and privacy, which is particularly important given the UK's strict data protection regulations.
Better search engine rankings
Google gives preference to secure websites in its search rankings. For businesses competing in local and national markets, this can make a significant difference in your online visibility. If your competitor's website has an SSL certificate and yours doesn't, they may gain an advantage in search results - potentially capturing more of your target market.
Other benefits
Beyond these primary reasons, having an SSL certificate demonstrates your business's commitment to security and professional standards. In business, digital trust is increasingly important and this can be a valuable differentiator.
Implementation and cost
To get an SSL certificate installed, you can contact either your web developer or your hosting provider. The process is straightforward and the cost is relatively modest - especially considering the potential business impact of not having one. The certificate requires annual renewal, similar to your domain name registration.
Practical steps:
- Contact your web developer or hosting provider
- Choose an appropriate SSL certificate type
- Schedule the installation
- Have your developer make any necessary website adjustments
- Ensure annual renewal is set up
For business owners, implementing an SSL certificate isn't just about security - it's about maintaining professional standards, ensuring regulatory compliance and protecting your online reputation in an increasingly competitive digital marketplace.
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