A viable alternative to the larger chain stores
HDM Kitchens is a Taunton based retailer who specialise in refreshing kitchens. They approached us after seeing an identity project we completed for a similar client, and wanted us to work with them as part of their relaunch. From research, we found that customers didn't always understand the difference between a kitchen refresh and a complete refit. We understood the need to explain the concept through in store infographics and animation, as well as developing a new logo device to reposition the business as a viable alternative to larger chain stores.