A brand identity, website and app for a fast growing UK haulage business...
We were delighted to be approached by Linear Logistics. A logistics company that had grown as a separate offshoot from a successful and established Yorkshire based haulage business.
Linear Logistics wanted to start from scratch, they needed a new brand identity and logo device that positioned them head and shoulders above their competitors who often rely on old fashioned typography alongside generic, underwhelming graphics. Linear also needed a website with a live parcel tracking facility, a native app used by their delivery team to log deliveries, as well as stationery, signage, uniforms and new liveries for their modern fleet.
An identity that puts the client exactly where they need to be...
Linear are specialists in transport for the textiles and interiors industry and we wanted to create an identity that represented movement, appearing fluid whilst still having an organic feel. Linear Logistics were delighted with the final identity, it was a unanimous decision selected without question from the three initial options we presented to them. The identity was then applied to the website we also developed that includes a live parcel tracking facility where customers can login and track their parcels in real time.
Based on customer feedback submitted independently to Google
Always a pleasure working with Rubiqa. Mark and the team recently designed our logo and brand identity for Linear Logistics and we are delighted with the results! Would have no hesitation in recommending Rubiqa to anyone looking for a super reliable creative agency!
Sarah Squire, Director Linear Logistics
New iPhone app for parcel delivery team
To complement their existing Android app, Linear Logistics needed a native iPhone app to enable their delivery team to use either type of mobile device when scanning parcel deliveries at a customer's premises.
We worked closely with the client's in-house IT team, established a clear brief for the project, highlighted natural differences between the two apps where iPhone users might expect a different experience to Android users and built the iOS app ready for the app store.
The new app frees Linear Logistics of its obligation to provide an Android device for every delivery driver and so once the new app was live in the app store, the cost-savings for the client were immediate!