Shaping a successful eCommerce story
The Shapeworks partnered with us for comprehensive brand development, from logo design to digital marketing. We orchestrated a series of photoshoots, built a revenue-maximising website, and implemented data-driven improvements through continuous A/B testing and visitor analysis. Our work helped secure The Shapeworks success from a start up to a major player within the market.
47 % reduction
in cost per conversion in just six months
Ongoing digital marketing support
After running their own ads, The Shapeworks partnered with us once again, this time using our expertise to improve their digital marketing campaigns: 1.25 ROAS on Facebook (target 2.5) and 1.75 ROAS on Google (target 3.5).
After a comprehensive store audit, we focused on promoting best-sellers and seasonal products, identified and discontinued poor performers. In addition, we implemented email marketing campaigns and integrated one click upsells at checkout to maximise initial order value which increased by over 55% within a week.
Profitable paid ads campaign
By introducing money off vouchers with every order, together with regular offline brochure marketing we increased average customer life time value by 195%, increasing from £42 to £124 within a 12 month period.
In addition, our Facebook campaigns relaunched achieving 4.5 ROAS in the first month; Google Shopping achieved a 7.3% conversion rate and 409% ROAS in the first month.
We've seen a 74% increase in revenue since Rubiqa started running our Google ads. Our cost per lead is down by over 23% and our revenue continues to grow year on year. A great result, I would have no hesitation in recommending Rubiqa for all things Google!
Danielle Briggs
Marketing Lead The Shapeworks
5/5
Based on customer feedback submitted independently to Google
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