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The Shapeworks

ECommerce website on mobile phone

Maximising revenue for an E Commerce brand

The Shapeworks approached Rubiqa to work on their brand logo, eCommerce website and product photography, as well as running their digital and social media marketing campaigns. Our team researched and sourced models who we felt were the right fit for the brand and we organised art direction and post production for the photo shoot to ensure the images captured the product benefits.

The website is built with the Shopify eCommerce platform and includes revenue-maximising features such as slide carts, one-click upsells and social proof. Our team regularly evaluates website visitor experience for the client and we run on-going research activities such as A/B testing and visitor analysis so that we can implement improvements to the website and customer’s buying experience where necessary.

Influencing a 4x return on ad spend

By working with proven social media influencers, we provide on-going digital marketing support including email marketing, Facebook and Instagram campaigns. We also arranged strategic partnerships with content creators and schedule organic content using Instagram Reels and TikTok videos.

The store is a huge success and our campaigns achieved a 4x return on ad spend within the first six weeks after launch with a 47% reduction in cost-per-conversion since launch.

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