Adding our brand magic to launch a new product line
Vanilla Leisure selected Rubiqa as their creative consultancy to design the packaging for over 100 launch products. Our input helped Vanilla Leisure position themselves as a premium brand, evident in a hugely successful launch and bumper first year of trading.
Developing a brand tool kit for ongoing consistency
Vanilla Leisure wanted their in-house design team to use their new brand identity independently so we developed a comprehensive brand toolkit which they could adapt for each application. The brand elements were well-considered and so they will always work together to define Vanilla Leisure’s identity.