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Vanilla Leisure

Vanilla Leisure box design for a camping toaster. Colours are dark green, red and white.

Adding our brand magic to launch a new product line

Vanilla Leisure selected Rubiqa as their creative consultancy to design the packaging for over 100 launch products. Our input helped Vanilla Leisure position themselves as a premium brand, evident in a hugely successful launch and bumper first year of trading.


Developing a brand tool kit for ongoing consistency

Vanilla Leisure wanted their in-house design team to use their new brand identity independently so we developed a comprehensive brand toolkit which they could adapt for each application. The brand elements were well-considered and so they will always work together to define Vanilla Leisure’s identity.

We also adapted their original in-house logo to have a more balanced look, consistent with their new identity. A great result all round!

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