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5 hidden meanings in some of the world's most famous logos

28th February 2023

2-minutes read

It maybe a little early in the Spring to start looking for Easter Eggs just yet but that doesn’t stop us sharing some "Easter Eggs" we’ve found in the form of hidden meanings in some of the world’s most famous logos.

London Symphony Orchestra

At first glance, the LSO logo looks like a simple scripted letters ‘LSO’. But look closer, is that an abstract illustration of an orchestra conductor we can see?




Yes, it’s a stylised smile, but look carefully at the letters its pointing to. Is it a coincidence that they are both A and Z? It sums up perfectly that you can buy everything from A to Z at Amazon.


The famous logo makes clever use of negative space. Look carefully and you can make out the arrow...delivering from point A to point B. Classic and still one of our favourites.


As well as obviously being a stylised letter ‘B’, the Beats logo also represents a person wearing headphones, which kind of ‘does what it says on the tin’ as an advertising copywriter once said.

Power Symbol

Whilst not a logo as such, the universal symbol for power on/off was designed to bypass language barriers. Many speculate that the design is based on binary. The number ‘1’ (on) and ‘0’ (off)


and finally....

Our own logo was developed to represent our company ethos of "design for results", represented by the growing bars on a bar chart to show progress and growth.

But why is the colour purple used?

Well, Rubiqa was borne out of two separate companies and one had a red logo and the other, you’ve guessed it, had a blue logo. So merging the companies (and brand colours) meant the new brand colour naturally became purple.

This demonstrates our approach to branding projects: when we design a brand logo for a business, large or small, we listen and understand, knowing that our finished design will represent the core of a brand and, for the client, provide a long term return on investment.

Mark Wilde

Mark Wilde

Creative Director

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