London Symphony Orchestra
At first glance, the LSO logo looks like a simple scripted letters ‘LSO’. But look closer, is that an abstract illustration of an orchestra conductor we can see?
Amazon
Yes, it’s a stylised smile, but look carefully at the letters its pointing to. Is it a coincidence that they are both A and Z? It sums up perfectly that you can buy everything from A to Z at Amazon.
![](https://www.rubiqa.co.uk/assets/articles/Logos-Hidden-Meanings/Amazon2.jpg)
FedEx
The famous logo makes clever use of negative space. Look carefully and you can make out the arrow...delivering from point A to point B. Classic and still one of our favourites.
![](https://www.rubiqa.co.uk/assets/articles/Logos-Hidden-Meanings/FeEx2.jpg)
Beats
As well as obviously being a stylised letter ‘B’, the Beats logo also represents a person wearing headphones, which kind of ‘does what it says on the tin’ as an advertising copywriter once said.
![](https://www.rubiqa.co.uk/assets/articles/Logos-Hidden-Meanings/Beats2.jpg)
Power Symbol
Whilst not a logo as such, the universal symbol for power on/off was designed to bypass language barriers. Many speculate that the design is based on binary. The number ‘1’ (on) and ‘0’ (off)
![](https://www.rubiqa.co.uk/assets/articles/Logos-Hidden-Meanings/OffOn-2.jpg)
and finally....
Our own logo was developed to represent our company ethos of "design for results", represented by the growing bars on a bar chart to show progress and growth.
But why is the colour purple used?
Well, Rubiqa was borne out of two separate companies and one had a red logo and the other, you’ve guessed it, had a blue logo. So merging the companies (and brand colours) meant the new brand colour naturally became purple.
This demonstrates our approach to branding projects: when we design a brand logo for a business, large or small, we listen and understand, knowing that our finished design will represent the core of a brand and, for the client, provide a long term return on investment.