Skip to content

Google loves mobile

20th January 2016

1-minute read

You may have heard Google’s recent announcement about penalising websites that are not “mobile friendly” by dropping their position in search results. If not, here’s what you need to know:

  • Amongst many other things, Google considers your site’s ability to display well on mobile devices as one of the factors that influence your search engine ranking
  • Sites that adapt their appearance when viewed on a mobile device are called responsive websites
  • Google’s favouritism towards responsive websites is particularly evident when the person searching Google is doing so from a mobile device

What should you do?

If your site is already responsive, do nothing! If your site isn’t, don’t ditch it and build a responsive site just because of Google’s changes.

However, you should take the opportunity to assess how many of your visitors use a mobile device. If this is significant, you should consider a responsive site anyway, irrespective of what Google’s doing.

Remember: Google is not abandoning people with non-responsive sites. But responsiveness, now more so than ever before, is another factor to consider as part of your long term web strategy.

Assess your competition: are your rivals’ websites responsive? If so, perhaps they’re about to get a rankings boost that will pass you by if your site isn’t.

Google tweaks its rankings regularly and sites that are mobile friendly now stand to fare better… although nothing replaces the importance of well written, topical content.

Jeremy Flight

Jeremy Flight

Technical Director

Jeremy Flight

About the author

This article was written in January 2016 by Jeremy Flight, Technical Director at Rubiqa.

He has worked in the web design industry since 1999 and has helped many private businesses and public sector organisations with complex website projects. As the technical lead at Rubiqa, he is the primary contributor to our software products and is involved with projects relating to website design, eCommerce, database systems and mobile apps.

Away from work, Jeremy is a qualified cricket coach and works with junior players at his local club. He is also interested in property investment, golf, photography, playing the piano and holidaying in France.

Connect with Jeremy Flight on LinkedIn

What we do

Send your enquiry

To prevent unwanted spam, we ask you to enter the answer to this simple sum: