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Lorum Ipsum

20th July 2014

2-minutes read

Graphic and web designers frequently use "filler text" in design work to indicate where written content will exist.

Most commonly, they use "lorem ipsum" text, which is nonsensical copy that, at first glance, looks like Latin.

Meaningless text, oddly enough, is quite important in design work as it encourages the client to focus on the design rather than get preoccupied with the written message. And, generally speaking, this works, although we did once have a client who rejected his project's initial artwork because he "doesn't understand Latin"!

We've seen passages of lorem ipsum text so often that you can only imagine our delight when we discovered some more entertaining alternatives!

Movie legend Ipsum

Select from one of four well known Hollywood A-listers and get filler text based on their best film scripts.

Business babble Ipsum

Corporate Ipsum generates passages of impenetrable business babble, so we'll be using this on all corporate design projects from now on

TV themes Ipsum

Our favourite, however, which will strike a chord with anyone who grew up in the eighties, is TV Themes Ipsum (malevole.commv/misc/text/) which uses scripts from well known TV shows as the source of its filler text. So when you get proofs for your next design project that include the following, you'll understand why:

"Ten years ago a crack commando unit was sent to prison by a military court for a crime they didn't commit. These men promptly escaped from a maximum security stockade to the Los Angeles underground. Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem and no one else can help, and if you can find them, maybe you can hire the A-team."

Jeremy Flight

Jeremy Flight

Technical Director

Jeremy Flight

About the author

This article was written in July 2014 by Jeremy Flight, Technical Director at Rubiqa.

He has worked in the web design industry since 1999 and has helped many private businesses and public sector organisations with complex website projects. As the technical lead at Rubiqa, he is the primary contributor to our software products and is involved with projects relating to website design, eCommerce, database systems and mobile apps.

Away from work, Jeremy is a qualified cricket coach and works with junior players at his local club. He is also interested in property investment, golf, photography, playing the piano and holidaying in France.

Connect with Jeremy Flight on LinkedIn

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