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Top #3 search engine optimisation (SEO) myths explained

21st September 2009

1-minute read

Ask 10 people to explain Search Engine Optimisation, and you’ll get 10 different answers! Here are a few clues to get you heading in the right direction...

#1: Clicking on the link to my website will improve its ranking

Google does not track the times visitors click the link to your site from its natural search results. Whether you get one visitor a day or one thousand, this has no bearing on your site’s search engine ranking.

#2: I must update content regularly to maintain my ranking

Certainly, regularly-updated content helps to retain Google’s interest and, more importantly, provides new content for it to include in its listings. However, there’s no obligation on website owners to ensure that they make regular updates to their site’s content just to maintain its current ranking.

#3: Adding keywords to the "meta" data of a page will improve its ranking

Fifteen years ago, this was true. A simple list of meta keywords was all Google referred to when working out the relevance of a page’s content.

Today, because of the ease with which website owners manipulated their keywords to manufacture artificially high rankings, Google pays little (if any) attention to the list of meta keywords on a page.

Jeremy Flight

Jeremy Flight

Technical Director

Jeremy Flight

About the author

This article was written in September 2009 by Jeremy Flight, Technical Director at Rubiqa.

He has worked in the web design industry since 1999 and has helped many private businesses and public sector organisations with complex website projects. As the technical lead at Rubiqa, he is the primary contributor to our software products and is involved with projects relating to website design, eCommerce, database systems and mobile apps.

Away from work, Jeremy is a qualified cricket coach and works with junior players at his local club. He is also interested in property investment, golf, photography, playing the piano and holidaying in France.

Connect with Jeremy Flight on LinkedIn

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