Using Canva? Why a professionally designed toolkit is the way forward.

The brand DNA advantage

Nowadays, we often prepare brand toolkits for use in Canva as part of our clients' brand identity packages. A professionally designed brand toolkit transforms Canva from an amateur free-for-all into a useful DIY design tool. When we establish your brand identity (colour palettes, typography, logo variations, and visual style guidelines) your team can then use these templates to create artwork quickly without diluting your brand identity.

We often see things fall apart in Canva due to a lack of overall consistency. It's usually when there's a subtle change in illustration style, for example, and things can quickly unravel from there. Yet it's not always obvious to a non-designer where the problem lies, although they'll know something 'isn't quite right'.

With a brand identity toolkit, all assets have been designed to work interchangeably with each other, so there are no consistency issues. With predesigned templates, there's no need to debate fonts or second-guess colour choices—these decisions were already made by us when we originally designed the identity based on your overall brand and strategy.

Investment that pays

The upfront cost of professional brand toolkit development pays dividends in time saved, consistency maintained, and professional credibility preserved. So whether it's your intern creating social posts or your sales team preparing a PowerPoint presentation for a client, everything maintains the same professional standard.

Your brand voice remains consistent across all touchpoints, building recognition and trust. Your team gets creative freedom within brand boundaries, and your brand gets the consistency it deserves.

Whilst competitors may struggle with inconsistent DIY designs, your materials will look professionally designed because they're built on a solid brand identity foundation.

Customers can't tell the difference between an in-house Canva creation and bespoke design work—but they can certainly see the quality difference from brands without this foundation.