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Why your old website is letting you down...

4th February 2014

2-minutes read

Web design changes as fast as any industry. New developments and techniques mean that websites built today are very different from those of three or four years ago. If your website was built pre-2010, what are you missing out on?

Your website won't be mobile friendly

Today, many websites are designed to be mobile friendly: visitors using a tablet or smartphone see a site suited to the size and capabilities of their device.

The technology used to build mobile friendly websites (known as responsive websites) is a recent phenomenon and wasn't available when your site was designed.

Your old website won't be mobile friendly and you might deter mobile users who favour your competitor's more modern, mobile-friendly site.

Social media links

The world is immersed in social media. Many modern websites include "sharing" links that let visitors promote the site on Facebook and Twitter. This is simply word-of-mouth marketing in a digital age. If your old website doesn't include social media links, you're not making it easy for visitors to promote your business to their friends and you might miss out on potential customers.

Contemporary design

Website styles go in and out of fashion. Today, your old site's design might appear dated.

When a new potential customer arrives on your site, you don't want them thinking negatively about your business because they think negatively about your website. You only get one chance to make a first impression.

For smaller businesses, your website is your chance to compete on a level footing against bigger competitors - don't waste the opportunity!

Don't disappoint your customers

People's website expectations increase all the time. Functionality that would have once been considered cutting edge quickly becomes commonplace. If your site was built years ago and hasn't been improved since, perhaps you're no longer meeting your visitors' needs... and no-one likes a disappointment!

Jeremy Flight

Jeremy Flight

Technical Director

Jeremy Flight

About the author

This article was written in February 2014 by Jeremy Flight, Technical Director at Rubiqa.

He has worked in the web design industry since 1999 and has helped many private businesses and public sector organisations with complex website projects. As the technical lead at Rubiqa, he is the primary contributor to our software products and is involved with projects relating to website design, eCommerce, database systems and mobile apps.

Away from work, Jeremy is a qualified cricket coach and works with junior players at his local club. He is also interested in property investment, golf, photography, playing the piano and holidaying in France.

Connect with Jeremy Flight on LinkedIn

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