Skip to content

Articles

Bringing AI into your CRM system

The most useful AI in your business probably isn't writing anything creative - it's reading your calls, your invoices and your inbox so your team doesn't have to.

Turn website behaviour into better ad targeting

Every interaction on your website tells you something about the person behind it. The trick is capturing that behaviour and putting it to work both to understand your visitors better and to make your paid media sharper.

How to reach customers before they even start searching

Most people scroll through Google Discover every day without realising it. It’s the personalised feed of articles, videos and recommendations that appears on the Android home screen, in the Google app, and across Google’s ecosystem. For advertisers, it represents one of the most underused opportunities on the platform.

The hidden costs of cheap website hosting

The appeal of budget web hosting is straightforward: it is inexpensive, quick to set up and the marketing promises sound reassuring. But the true cost of cheap hosting without managed support doesn't appear on the pricing page. You discover it later, often when it's too late.

How Cloudflare protects your revenue, reputation and website

For many UK businesses, a website is no longer just a digital brochure. It is a storefront, a marketing engine, a customer service channel and, in many cases, a primary source of revenue. That makes it an attractive target for cyber threats and a critical asset to protect. Yet, website security and performance are often treated as an afterthought, only addressed when something goes wrong.

How to tell if your competitors are succeeding with Google Ads

Google search advertising remains one of the most popular channels for small business advertising in 2025. But before you dive in and start spending your marketing budget, wouldn’t it be helpful to know if Google Ads actually works in your industry? The good news is, you can find out by checking what your competitors are doing – and it’s completely free.