20th November 2019
How to recognise and understand the 4 key elements that make your business website a success
At the heart of any website are four key elements:
Design - the visual presentation of your site... literally, what it looks like Content - what it says, how it says it and how up-to-date it is
Marketing - how you get people to visit the site and how their activity gets measured
Technology - what makes your website work behind the scenes If you're planning a new website, the importance of balance is clear when you realise that your website must address all four elements to be successful overall.
Focusing entirely on one aspect to the detriment of the others does not provide you with a successful website.
In this short video, Jeremy Flight, Technical Director at Rubiqa, explains the relevance of each of the 4 factors and explains how it's the weakest element that's most important as that ultimately determines the strength of your website.