A brand logo device for a mission-driven consultancy

Be More Fox, a consultancy for eco-friendly brands, needed a brand logo reflecting their mission to drive sustainability.

We focused on the word "Fox," using organic, hand-drawn letterforms that convey movement and authenticity. A deliberate full stop emphasizes their commitment to "quality over quantity" while enhancing the wordmark's visual flow. Complemented by earthy greens, browns, and greys, the identity creates a cohesive aesthetic that resonates with their audience.

Applied across LinkedIn and publications, the visual system positions Be More Fox as trusted partners in building a sustainable, equitable future.