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Top 10 Ways to Generate More Online Sales (part II)

10th April 2010

2-minutes read

Here's the second part of our top 10 tips for increasing online sales...

#6: Editorial / value-added content

Useful information about your products supplements a simple list of product details and prices. "How To…” guides are common on good eCommerce sites and are valued by customers.

#7: Product search

Customers won’t always click through category and sub-category pages to find your products. Provide an option for them to search your site simply by entering keywords. If search results can then be sorted by brand and price, so much the better.

#8: Capture customer info

Every time you make a sale, you capture customer information; not just who they are but what they bought. Supplement this data by enabling visitors to sign up to a newsletter or a Special Offers mailing list.

#9: Use customer info

And then put this data to good use! Do send out a newsletter to contacts, reminding them that you still exist. Do inform customers of current promotions. Do tell customers who bought product X all about complementary product Y. In short, don’t waste the valuable asset that is your customer data.

#10: Make yourself different

If you have many online competitors selling products similar to yours, you have to give customers a reason to buy from your website instead of elsewhere.

You can compete on price if you have healthy margins but this is unlikely to be a successful long-term strategy. Instead, offer something different that makes your site unique. 360° rotating product images allow customers to interact with your product and see it from all angles. Today, video is relatively easy to produce and cheap to host so why not include some product demonstrations on your site? A loyalty scheme will keep your customers looking your way rather than sniffing around elsewhere.

Generating consistently high levels of online sales is hard work and takes thought, planning and perseverance.

Use these tips to improve your online sales today!

(See Part I of this article)

Jeremy Flight

Jeremy Flight

Technical Director

Jeremy Flight

About the author

This article was written in April 2010 by Jeremy Flight, Technical Director at Rubiqa.

He has worked in the web design industry since 1999 and has helped many private businesses and public sector organisations with complex website projects. As the technical lead at Rubiqa, he is the primary contributor to our software products and is involved with projects relating to website design, eCommerce, database systems and mobile apps.

Away from work, Jeremy is a qualified cricket coach and works with junior players at his local club. He is also interested in property investment, golf, photography, playing the piano and holidaying in France.

Connect with Jeremy Flight on LinkedIn

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