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Dealing with negative reviews: what to do if customers complain

With the rise of online platforms and social media, it's easier for customers to voice their views than ever before. Negative reviews damage your reputation so it's crucial to handle them effectively to maintain good public relations. Find out what to do if customers complain and how to manage online reviews.

Which type of website is right for your business?

Are you looking to establish an online presence for your business or upgrade your existing website? Although pretty much all businesses need a website these days, not all websites are created equal! There are different types of sites that suit different sets of requirements.

5 changes to implement today to speed up your slow website

Having a slow website can be frustrating you as the website owner and for your visitors. Loading speed is important for both search engine rankings and user experience, so it's essential that your site runs at its best. Here are the 5 most effective strategies you can adopt today to speed up your website.

The Halo Effect: How design and perception boost sales

In a competitive marketplace, we all strive to differentiate ourselves to attract customers and drive sales. One psychological phenomenon that significantly impacts consumer behavior and purchase decisions is the ‘Halo Effect’. This cognitive bias, fueled by design and perception, can play a substantial role in increasing sales and the overall success of a brand.