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5 changes to implement today to speed up your slow website

Having a slow website can be frustrating you as the website owner and for your visitors. Loading speed is important for both search engine rankings and user experience, so it's essential that your site runs at its best. Here are the 5 most effective strategies you can adopt today to speed up your website.

The Halo Effect: How design and perception boost sales

In a competitive marketplace, we all strive to differentiate ourselves to attract customers and drive sales. One psychological phenomenon that significantly impacts consumer behavior and purchase decisions is the ‘Halo Effect’. This cognitive bias, fueled by design and perception, can play a substantial role in increasing sales and the overall success of a brand.

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